Glamorise started making bras back when they were still called brassiers. Amidst the flapper fashion takeover that ditched the corset in favor of more freedom to move, we set up shop in New York City. Through the advent of alphabetical cup sizes, the torpedo bras of WWII and the cone-shaped silhouettes of the sweater girl era, we pioneered the best fit, comfort and support for curvy women right here from our midtown sewing studio.
Glamorise puts curvy women at the heart of everything we do. When we created MagicLift® — the revolutionary wire-free bra that holds in and lifts up — it was to give plus-size women the comfort and support they deserved, daily. When we perfected WonderWire® — the next-level standard in plus-size underwire bras — it meant unparalleled support without wires going haywire.
When it comes to bras fit for you, we promise to put curvy first for generations to come.
