Our brand was born from the ocean, coastline, and mountains of Santa Cruz, Northern California. For over seven decades, we’ve been uncovering and innovating playing fields in the world of surf and snow, making them accessible to all.Jack O'Neill’s pioneering spirit, love for nature, and simple desire to surf longer led to the world’s first surf wetsuit and surf shop—and like that O'Neill was founded. Discover how we carved our own path and changed the industry.
