Our founder Justin Chui was running the shop when a factory supplying the products was struggling, Justin became more involved in production and eventually took ownership of the factory. Noticing a lack of coordinating furniture that could truly withstand the bumps and knocks of family life, Justin soon created Boori to meet the demand.
Over 32 years later we now have stores across six countries and our very own purpose-built factory in the city of Jiaxing, Zhejiang province in China. Since our small beginnings, we’ve now grown into a truly global furniture brand trusted by over 1 million parents!
